With its wild beaches, charming medina, and bohemian atmosphere, Essaouira attracts thousands of visitors from all over the world every year. For property owners, this is a golden opportunity to make their investment profitable through seasonal rentals. Here’s how to maximize your income while offering your guests an unforgettable experience.
Focus on authenticity
Travelers are looking for authentic experiences. If you own a riad in the medina or a villa decorated in a traditional style, highlight these assets. Offer refined Moroccan décor, bright spaces, and a warm atmosphere. These details appeal to guests and justify higher rental rates.
Perfect photos and presentation
On platforms like Airbnb or Booking, photos are key. Invest in a professional photoshoot to showcase every corner of your property and spark interest. Add a detailed description that tells a story and emphasizes proximity to the beach, souks, or surf spots.
Set the right price
Study the rates of similar properties in your neighborhood. Adjust your prices according to the season (higher during festivals or summer). Offering discounts for long stays can also attract a more stable clientele.
Provide impeccable service
A warm welcome, a spotless home, and small gestures (such as tea on arrival or local products) make all the difference. Guests often leave reviews: the more positive they are, the more bookings you’ll receive.
Build a visibility strategy
Be active on booking platforms and consider creating an Instagram account or a Facebook page dedicated to your property. You can also collaborate with travel influencers to gain more exposure.
Consider professional management
If you don’t live nearby or don’t have the time, hire a local agency specializing in vacation rentals. They take care of everything: check-in, cleaning, maintenance… allowing you to enjoy the income without the daily hassle.
Conclusion
Thanks to its strong tourist appeal, Essaouira is one of the best cities in Morocco to make a property profitable through seasonal rentals. By focusing on authenticity, high-quality service, and a solid communication strategy, you can not only generate attractive income but also enhance the long-term value of your property.
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